We brought in master formulator and superfoods expert, Dr. BJ Adrezin – the Medical Director of the 21st Century Apothecary in Pacific Palisades – to create the most unique and potent superfoods formula in the world. Besides our incredible formulation, the introduction of BōKU® marks the first time in history that a product with such high quality ingredients and meticulous handling has been available to the public at a price that people can reasonably afford. We realized that in order for the public to benefit from the power of superfoods, it needed to be at a price the public can afford. This was achieved with direct cooperation of all suppliers and farmers, and a very unique, direct-to-consumer business model.
The reality is, organic raw ingredients are not mass produced. We had to sell the idea to farms and suppliers that by working together in this mission to provide precious ingredients at a lower price, their investment will pay off in the long term. We use only the highest quality superfoods in our products, and only utilize those that which pass our rigorous QA processes!